All intellectual property (IP) rights are jurisdiction-specific, including trademarks (commonly referred to as ‘trademarks’ in Europe and the USA). It is essential for your business to ensure that your trademark is adequately protected in the regions where you operate, along with a strategy that allows your trademark portfolio to evolve in accordance with your business expansion objectives.
Seeking tailored advice that aligns with your unique business needs and goals is crucial. Additionally, various jurisdictions may require different approaches to trademark protection, whether through national applications or international frameworks such as the Madrid Protocol, the Benelux system, or the European Union Trademark (EUTM).
Our specialists possess extensive experience in formulating and executing international trademark strategies. We can assist you in developing a cost-effective and practical brand strategy that supports the growth of your trademark portfolio alongside your business. We provide customized guidance on critical territories, the extent of trademark protection, and the most effective methods for securing that protection.
After establishing the strategy, our team is equipped to assist with its execution, which may include filing new trademark applications, negotiating commercial agreements with third parties, or enhancing efforts to monitor and address infringements by unauthorized entities.